Act is a branding and communications agency that helps brands succeed in building lasting relationships. We have developed a fully integrated approach that goes beyond marketing and communications. We tap into the core of your business strategy to discover your brand’s full potential. This way of working — capturing the essence of what makes your brand unique before bringing it to life — has proven to build better brands, and consequently better business.
To deliver the story of the new tableware collection by Serax, Geometry, we created the name, visual identity, brochure, packaging design and POS that combines the passion of Peter Goossens and the vision of Ann Van Hoey.
We partnered with Gazet van Antwerpen, the leading regional newspaper of Antwerp for the past 20 years to develop a proposition that brings together the emotional and intellectual connection that a newspaper brand can deliver. ‘Er is zoveel dat ons verbindt’ summarizes the new proposition, and is the cornerstone for a new brand strategy, refreshed identity, and communications.
By looking to their brand values, their knowledge, and their personalized service, we realized that they already had it within their brand DNA. We worked with Xerius to define a proposition that builds upon their strengths, and that reaches out to their customers on a personal level. The strategy was translated to a more humanistic approach throughout the brand identity and communications.
For VOKA Kamer van Koophandel Antwerpen-Waasland, we branded their complete ‘Innovatieve Retail’ project including designs for the event book and communications.
Antwerpse Handelsbeurs Handelsbeurs Antwerpen: in anticipation of the re-opening of this historic event hall in 2014, we are building a landmark brand through design.
With has launched a new way of thinking about consulting and outsourcing in the market that is focused on optimizing long-term relationships. Act developed a new name and identity that reflects the unique proposition and values of this service-minded startup.